A serene new tea experience has arrived in Singapore’s Joo Chiat neighbourhood, offering more than just a quiet sip. Miura, a Japanese tea and wagashi concept from the team behind beloved café Paaru, has opened on the ground floor of In Good Company’s recently launched three-storey shophouse at 316 Joo Chiat Road. The tea stand invites visitors to slow down, savour carefully brewed teas and handcrafted sweets, and explore a thoughtfully curated lifestyle space—all guided by the Japanese principle of omotenashi, or anticipatory hospitality.
A Tea Stand That Sets the Pace
Miura occupies the ground level of the 3,000-square-foot conserved shophouse, alongside a curated wall of homegrown and independent lifestyle brands. Rather than chasing trends with flashy drinks or novelty desserts, the menu stays intentionally understated. Patrons can expect a rotating selection of Japanese teas paired with wagashi—traditional confections made by hand—designed to complement each sip. The philosophy behind the offering is simple: anticipate what guests need before they ask, and let the ritual of tea unfold at an unhurried rhythm.
The space itself echoes that calm. Original features of the conserved building—exposed brick walls, timber flooring, wooden beams, and a spiral staircase—have been left largely intact, creating a warm, lived-in backdrop for the new concept.
More Than Just Tea: A Multilevel Retail Experience
Miura sets the tone for the entire shophouse, which In Good Company has transformed into a vertical retail destination. The second floor houses the label’s womenswear, menswear, and accessories collections. To mark the opening, the brand also launched a new line of relaxed silhouettes in breathable fabrics like cotton, rayon, and viscose, all rendered in a palette of warm neutrals.
Upstairs, the loft has been designated for workshops, creative collaborations, and community programming—a flexible space that signals In Good Company’s intention to make the shophouse an ongoing hub rather than a static store.
Curated Finds Beyond Fashion
Shoppers will find plenty to browse beyond clothing. The ground-floor retail wall features handcrafted ceramics by Dear Tuesday, wellness products from Anotherland, sculptural bags by Studio Karyn Lim, furniture by Nathan Home, and handcrafted metal objects from Baremetal. The mix reflects a deliberate effort to platform independent makers and artisans, giving visitors reasons to linger and discover.
Why It Matters
In a city where retail and food concepts often race to be the loudest, Miura and its parent shophouse take a different approach—one that prioritises presence over pace. For Joo Chiat, already a magnet for independent boutiques and heritage food spots, the addition reinforces the area’s reputation as a destination for thoughtful, experience-driven outings.
Visit Miura at 316 Joo Chiat Road, and follow the tea stand on Instagram at @miura.sg or In Good Company at @igcasia for updates on workshops and new arrivals. Whether you come for the tea, the fashion, or the calm, this new shophouse offers a quiet invitation to slow down—and that alone is reason enough to make the trip.