A fresh Japanese tea and wagashi concept called Miura has quietly opened inside In Good Company’s newly expanded three-storey shophouse at 316 Joo Chiat Road, giving visitors a reason to linger in the heritage neighbourhood. Launched by the team behind the cosy Japanese-inspired café Paaru, Miura occupies the ground floor of the homegrown label’s latest retail space, which also features a curated lifestyle wall, a dedicated fashion floor and a community-focused loft. The stand is an intentional, understated affair: no flashy drinks or novelty desserts, just carefully brewed Japanese teas paired with handcrafted wagashi, all guided by the Japanese philosophy of omotenashi—anticipating guests’ needs through sincere hospitality.
A Slow-Paced Experience in a Conserved Shophouse
Miura sets the tone for In Good Company’s new retail concept, which encourages customers to browse, pause and move at an unhurried pace. The shophouse itself is a conserved 3,000-square-foot space, and much of its original charm remains intact: exposed brick walls, timber flooring, wooden beams and the original spiral staircase. The ground floor houses the tea stand alongside a wall of lifestyle products from independent brands, while the second level is dedicated to In Good Company’s womenswear, menswear and accessories collections. The top-floor loft has been set aside for workshops, creative collaborations and community programming, making the space as much a cultural hub as a retail destination.
What’s on the Menu and What’s on the Shelves
At Miura, the menu is deliberately minimal. The focus is on the ritual of tea—service is attentive but not intrusive, echoing the omotenashi spirit. Each tea is brewed to order, and the wagashi (traditional Japanese confections) are made in small batches to match the season. The concept is designed to complement the experience of browsing the store, not to distract from it.
Beyond tea, the shophouse offers a curated selection of goods. In Good Company’s latest collection, launched alongside the new space, features relaxed silhouettes crafted from breathable fabrics like cotton, rayon and viscose in a palette of warm neutrals. Shoppers can also find handcrafted ceramics by Dear Tuesday, wellness products from Anotherland, sculptural bags by Studio Karyn Lim, furniture by Nathan Home and handcrafted metal objects from Baremetal.
Why It Matters for Joo Chiat and Beyond
The opening of Miura and In Good Company’s expanded shophouse signals a growing trend in Singapore’s retail scene: blending hospitality, fashion and lifestyle into a single, slow-paced destination. As the neighbourhood of Joo Chiat continues to draw visitors with its heritage shophouses and independent businesses, spaces like this encourage a more mindful approach to shopping and dining—one that values quality over speed, and connection over consumption.
For those looking to explore, Miura is open alongside In Good Company’s daily hours. Follow Miura on Instagram at @miura.sg and In Good Company at @igcasia for updates on workshops and new arrivals. Whether you’re a tea connoisseur or simply in need of a quiet escape, this new corner of Joo Chiat is worth the detour.