F1 fever is speeding into Singapore this October, and you won’t need a Grand Prix ticket to join the fast lane. Whisky brand Chivas Regal is bringing its multi-year partnership with Scuderia Ferrari HP and racing driver Charles Leclerc straight to the city. The month-long activation includes public viewing parties, an elevated afterparty with international DJ duo NERVO, and exclusive retail giveaways designed to let everyone taste the thrill of race day.
Cheer on the racers with fellow fans
The action kicks off on October 4 at Georges @ The Waterfront, where the Bahrain Grand Prix will screen live from 2pm. The following weekend, on October 11, the party shifts to ARFC Woodleigh from 7pm for the Singapore Grand Prix viewing party, co-hosted with local motorsport community Singa.Pole (be sure to RSVP via their Instagram).
At both venues, guests can order Chivas Regal 18 bottle packages or race-day serves like the Chivas 18 Highball. Every qualifying order doubles as an entry ticket for a chance to win Scuderia Ferrari HP clothing and accessories.
Take the afterparty sky-high with NERVO
Once the checkered flag falls, the official celebration continues 62 floors up. From 10:30pm on October 11, HighHouse will host Rise Above The Race, a luxurious afterparty decked out in golden accents with an illuminated DJ booth. Australian electronic duo NERVO headlines the night starting at midnight.
Early tickets are priced at $40, while door sales go for $50. Each ticket includes a complimentary cocktail co-created with Charles Leclerc.
Test your luck for limited-edition merchandise
The brand is also bringing the race-day energy straight to retail. Purchase a participating bottle (Chivas Regal 18, The Glenlivet 15 Year Old, or Monkey 47 Schwarzwald Dry Gin) and receive a token for a custom Chivas Regal claw machine.
Claw machine locations & times:
- FairPrice Clarke Quay: Oct 1-3 & Oct 8-11 (5:30pm – 9:30pm)
- Georges @ The Waterfront: Oct 9 (6pm – 10pm)
- Milli: Oct 10 (10pm – 2am)
Prizes include sticker packs, keychains, luggage tags, Scuderia Ferrari HP merchandise, and FairPrice vouchers.
Prefer to shop from the sofa? Pernod Ricard Singapore’s official Shopee store will feature exclusive Chivas Regal bundles with sure-win lucky draws offering travel and dining vouchers.
Whether you’re a dedicated F1 follower or simply in search of an unforgettable night out, this activation offers a full starting grid of ways to celebrate. Chivas Regal and Ferrari are proving that the Grand Prix weekend spirit doesn’t require a pit lane pass—just a taste for the fast lane.
(Please enjoy responsibly. Never drink and drive.)