Google’s annual Year in Search report for 2025 provides a compelling snapshot of Singaporean interests, revealing a distinctive blend of financial pragmatism, fascination with new attractions, and enduring love for Korean and Hollywood entertainment. Released recently, the aggregated search data sheds light on the trending topics that dominated local conversations, tracking everything from government subsidy schemes and major infrastructure debuts to the latest blockbuster films and streaming hits throughout the year.
The 2025 search trends highlight an apparent shift toward cost consciousness among Singaporeans. While past years celebrated internet novelty, this year’s top-trending local news queries revolved heavily around financial relief and assistance schemes. High search volumes for mortgage quotes, the SG60 vouchers, and CDC vouchers suggest that economic factors, including belt-tightening and seizing government support, were paramount concerns for many households. This focus on fiscal matters underscores a practical approach to daily life in the city-state.
However, the pursuit of smart financial decisions did not entirely stop the desire for new technology. Mirroring trends from the previous year, consumer electronics remained a strong draw, with the release of the iPhone 17 driving significant search traffic, indicating keen local interest in premium gadgets.
Culture and Entertainment Dominate Digital Attention
On the pop culture front, Singapore’s infatuation with Korean entertainment continued unabated. Streaming media captured considerable public interest, with several Korean titles dominating the list of top-trending TV shows and movies. Netflix series such as the drama Bon Appétit, Your Majesty, the perennial favorite survival thriller Squid Game, and When Life Gives You Tangerines led the chart.
While K-dramas thrived, Hollywood also maintained a strong presence. The highest-ranking movie was the action spectacle Mission Impossible. Animated features and superhero films also garnered substantial searches, including How to Train Your Dragon, Marvel’s Thunderbolts, and DC’s Superman. Notably, the popularity of the K-Pop animated feature KPop Demon Hunters, known for its theme song “Golden,” bridged both global trends.
New Attractions Fuel City Buzz
For residents looking to explore their own backyard, newly opened attractions demonstrated significant pulling power. Reflecting the local focus on leisure and exploration, major additions to Singapore’s landscape topped the “City Buzz” search category.
The most-searched new destinations in 2025 were:
- Rainforest Wild Asia
- Punggol Coast Mall
- Singapore Oceanarium
These major debuts suggest Singaporeans remain enthusiastic about new leisure and retail infrastructure. Complementing these physical locations, cultural events also generated excitement, with searches peaking for the return of The Phantom of the Opera musical at Marina Bay Sands and GastroBeats, Singapore’s largest food and music festival.
The 2025 Google Year in Search report paints a multi-faceted portrait of Singapore, defined equally by prudent financial planning and an insatiable appetite for global entertainment and exciting local experiences. This data offers valuable insights for marketers, urban planners, and content creators looking to understand the core interests driving the nation. Readers can explore the full report for additional context on international news, personalities, and finance topics that shaped the year.