Kylie Cosmetics, the global beauty brand founded by entrepreneur Kylie Jenner, has cemented its presence in Southeast Asia by launching its first dedicated standalone store in Singapore. Located in the bustling Bugis Junction district, the new open-concept retail space debuted following a series of successful pop-ups, signifying the brand’s robust expansion into the region. The store offers the full range of beauty products and fragrances, drawing significant fanfare among local consumers eager to access the billion-dollar beauty line directly.
Experiencing the King Kylie Revival
The new boutique, situated along Hylam Street, embraces a sleek, modern minimalist aesthetic punctuated by the brand’s signature shades of “Kylie pink.” This design ensures that the extensive product lineup, including the popular Lip Kits, blushes, and the Cosmic fragrance collection, remains the central focus. The layout is optimized for interactive engagement, inviting patrons to test products, take photos, and experience the collection firsthand in a casual setting.
The most anticipated feature of the opening is the exclusive arrival of the King Kylie Collection. This nostalgic line, which celebrates the brand’s tenth anniversary, pays homage to Kylie Jenner’s influential “Tumblr era” aesthetic while utilizing modern, updated formulas. Crucially, the collection is exclusively available at the Bugis Junction location and only while limited stocks last.
Highlights of the coveted collection include:
- 10-Shade Eyeshadow Palette: Inspired by Jenner’s iconic, frequently changing hair colors.
- Limited-Edition Matte Lip Kits: Re-released classic shades in special packaging.
- Supple Kiss Lip Glazes: Glossy formulas for a high-shine finish.
- Loose Powder Highlighter: Designed to deliver the “2015-core glow.”
Grand Opening Celebrations and Exclusive Perks
To mark the grand introduction, Kylie Cosmetics is hosting a series of exclusive promotional events designed to reward loyal shoppers and generate excitement.
During the opening weekend, running from November 21 to November 23, high-spending customers have the opportunity to receive a full King Kylie PR kit, a sought-after item often featured in influencer unboxing videos. Additionally, early bird shoppers who purchase a Lip Kit will receive a complimentary lip charm. For those spending S$120 or more, the brand is offering personalized cosmetic services, including tooth gems or glitter tattoos, leaning into the full maximalist beauty experience.
The celebratory offers continue into the subsequent shopping period, coinciding with the Black Friday weekend from November 28 to December 1. During this time, customers spending S$180 or more receive gifts with purchase, such as mini fragrances, branded tote bags, pouches, and mirrors. Furthermore, the brand is rolling out a store-wide discount of 20 percent off all products without a minimum spend requirement.
As a final incentive, the first 50 customers during the Black Friday promotion can secure the exclusive Kylie’s Favourites bundle at a significant discount. This curated set features a collection of Jenner’s personal staple products, including her preferred fragrance, signature Lip Kit, and skin tint.
The launch of the standalone store signifies Singapore’s growing influence as a key destination in Asia’s premium retail and beauty landscape. With the physical location fully operational, fans now have unparalleled access to the full Kylie Cosmetics portfolio, fostering a direct connection between the iconic brand and its dedicated Southeast Asian consumer base.