South Korean bakery chain Paris Baguette has successfully secured full MUIS halal certification across all its outlets, marking a significant step toward expanding its reach globally. Effective February 13, 2026, the certification by the Islamic Religious Council of Singapore (MUIS) confirms that the brand’s entire product line adheres to strict preparation standards, fulfilling its long-standing “no pork, no lard” commitment. This development opens up Paris Baguette’s extensive menu, including its celebrated garlic baguettes and cream cakes, to a broader, more inclusive customer base throughout Southeast Asia and beyond.
A New Chapter for the Global Bakery Empire
Paris Baguette, which first launched in South Korea in 1988, has grown exponentially into a retail powerhouse boasting over 4,000 stores worldwide. The brand arrived in Singapore in 2012, establishing its presence at Wisma Atria. Today, it operates more than 20 locations islandwide, anchoring prominent shopping destinations such as VivoCity and Jewel Changi Airport. Achieving comprehensive halal status is a pivotal moment, ensuring that all customers, especially those adhering to Islamic dietary laws, can confidently enjoy the brand’s offerings.
This monumental certification means diners can freely indulge in many of the chain’s popular items. These include the famously aromatic Best Ever Garlic Baguette Chips, the rich and light Fresh Yoghurt Cream Cakes, and its range of stacked meat sandwiches, all of which are now verified compliant with halal standards.
Celebrating Inclusion with Innovative Flavors
To commemorate the achievement of MUIS certification, Paris Baguette is set to launch an exciting new item that fuses Korean flavors with its signature baking expertise. Starting February 19, customers can sample the K-Lava Tteokbokki Pastry Tart.
This highly anticipated new product features chewy rice cake nuggets (tteokbokki) enveloped in a blend of smoky cheese and white cheddar. It is topped with a spicy gochujang mayonnaise and finished with a delicate, buttery crumble—a perfect savory-sweet fusion appealing to local palates.
Strategic Push into New Markets
The move toward universal halal compliance is not merely a local operational change; it is part of a larger, strategic business initiative. According to the company, this certification facilitates a calculated expansion into key international territories. By securing MUIS certification—highly regarded across the region—Paris Baguette is laying the groundwork for accelerated entry into new markets across Southeast Asia and the Middle East, where demand for certified halal food products is substantial and growing rapidly.
For consumers, this standardization is a welcome assurance of quality and safety. It simplifies the decision-making process, allowing families and groups with diverse dietary needs to dine together seamlessly.
Readers interested in the latest menu additions and location updates are encouraged to follow Paris Baguette’s official social media channels. The successful attainment of full halal certification positions Paris Baguette for significant growth, setting a precedent for other international chains seeking deeper integration into Asian and Middle Eastern consumer markets.