The viral Japanese donut chain I’m Donut? is officially rolling into Singapore. After opening its first Malaysian outpost in Kuala Lumpur earlier this year, the brand has now teased a Singapore location on its global Instagram and launched a dedicated local account—though fans will have to wait for an opening date and store address.
The move comes just months after I’m Donut? made its Southeast Asian debut in Malaysia, where it quickly became a social media sensation. Now, Singapore is next in line to get a taste of the hype.
The announcement adds another feather to the city-state’s already packed cap of Japanese imports, from hamburg steaks to bakery-cafés. But this particular arrival has the foodie community buzzing. I’m Donut? has earned a cult following for its airy, brioche-style “nama” (fresh) dough, made with a blend of Japanese flours and kabocha (Japanese pumpkin). That ingredient lends natural sweetness, extra moisture, and a melt-in-your-mouth texture that sets these treats apart from your standard ring.
What to expect on the menu
While the official menu hasn’t been confirmed, the chain’s other outposts offer plenty of clues. Based on what’s available elsewhere, here are some signature items to look out for:
- I’m Donut? Original – dusted with powdered sugar for a simple, satisfying bite.
- I’m Donut? Matcha – a green tea-infused treat for matcha lovers.
- Custard – a nama donut filled with soft custard cream, easily the most popular pick.
- Zaku-Zaku – a ring donut topped with caramel-chocolate glaze and mixed nuts.
And if past international launches are any indication, Singapore can also expect exclusive flavours you won’t find anywhere else.
Internet sleuths, meanwhile, are already scrutinising the teaser images posted on social media, trying to guess the exact location. For now, the brand is keeping its cards close to the chest.
A global expansion
I’m Donut? currently operates stores across Japan—including Tokyo, Kyoto, and Fukuoka—as well as in New York City, Taipei, and Kuala Lumpur. The Singapore outpost is just the next step in a rapid global rollout; the brand also plans to open in Indonesia in October 2026.
For now, the best way to stay in the loop is to follow I’m Donut? Singapore on Instagram at instagram.com/imdonut.sgp. The account is live, so you’ll get the first look at opening dates, menu reveals, and any exclusive offers. Given the hype, you might want to clear your calendar—and your cheat day—for this one.