The globally trending Dubai chocolate bar, which sparked the current pistachio food phenomenon, has arrived in Singapore via a limited-time pop-up by Fix Dessert Chocolatier. This highly sought-after confection, inspired by the regional pastry knafeh, is now available for purchase inside the transit area of Singapore’s Changi Airport Terminal 1, specifically catering to travelers passing through until January 30, 2026. The launch brings the authentic, viral treat to the region, countering numerous market imitations, though accessing the shop requires a valid flight booking.
The Rise of Pistachio Perfection
The current craze for all things pistachio stems largely from this innovative chocolate bar. Traditionally, knafeh is a warm, sweet Middle Eastern dessert made with spun pastry, soaked in syrup, and often filled with soft cheese, frequently topped with crushed pistachios. Fix Dessert Chocolatier reimagined this structure, encasing crispy kataifi pastry strands and a rich pistachio cream filling within a chocolate shell. This unique combination quickly gained massive online traction, creating a global demand that transcended its origins.
The signature item, popularly known as the “Can’t Get Knafeh Of It” slab, headlines the selection available at the new Singapore location. Priced at $34.90 (Singapore dollars) per bar, the pop-up also features four other distinct flavors, including “Pick Up A Pretzel” and the Biscoff-flavored “Mind Your Own Buiscoff.”
Exclusive Access for Travelers
The logistical hurdle for eager customers is the placement of the pop-up. Located within the Changi Airport Terminal 1 transit area, access is restricted to individuals either arriving, departing, or transiting through the airport, necessitating a valid ticket. This unique constraint means non-travelers must rely on friends or family who are flying through Changi before the pop-up closes its doors in early 2026.
Despite the limited accessibility, the opening addresses substantial consumer demand across Southeast Asia for the authentic Dubai confection, which has been widely copied across various markets. The presence of the official chocolatier offers customers the opportunity to acquire the original viral product without traveling directly to the Middle East.
Navigating Food Trends in Travel
This strategic pop-up placement leverages the high foot traffic of a major international hub like Changi Airport, demonstrating how luxury and viral food trends are increasingly integrating into the travel retail ecosystem. By setting up shop in a transit zone, Fix Dessert Chocolatier primarily targets an international, affluent audience willing to splurge on novelties during their journeys.
The phenomenon underscores consumers’ willingness to pay a premium for unique, trend-driven food items, especially those that carry significant social media cachet. For those planning a trip through Singapore, the chocolate pop-up offers an exclusive, high-value souvenir opportunity. Interested travelers should note the daily operating hours are extensive, running from 6 a.m. to 12 a.m., allowing ample time for purchase regardless of flight schedules.