Tea brand Chagee has partnered with the iconic Japanese character Hello Kitty for a special holiday collaboration featuring a limited-edition beverage and exclusive merchandise, launching in Singapore, Malaysia, Thailand, Indonesia, and the Philippines starting December 12, 2025. This highly anticipated tie-up introduces fans to a unique “Hiyake Kitty” aesthetic, moving away from the traditional pink and incorporating a sophisticated black-and-white palette to complement a new cocoa oolong milk tea.
Collectible Merchandise Requires Beverage Purchase
The collaboration’s highlight is the Cocoa Oolong Milk Tea, which serves as the key to unlocking the exclusive Hello Kitty merchandise. Priced at $5.20 for regular and $6.20 for large in Singapore, this seasonal drink features premium oolong tea sourced from the Wuyi Mountains in China, noted for its naturally sweet, mellow, and smooth profile. To enhance the festive feel, the chocolate-infused tea is served in a take-home Hello Kitty cup accompanied by a reusable thermal carrier bag.
The selection of limited-edition collectibles, which showcase a rarely seen tanned Hello Kitty dressed in a chic black-and-white outfit with brown heart-shaped accents, are acquired through specific purchase requirements:
Acquiring the Hello Kitty Collectibles
- Snuggle Snap Plush Hair Clip: Free with the purchase of two large Cocoa Oolong Milk Teas, available starting December 12.
- Hello Kitty Cuddle Sling: Available for $21.20, which includes one large Cocoa Oolong Milk Tea, also launching December 12.
- Hello Kitty Plushie Charm: Available for $21.40, which includes two large Cocoa Oolong Milk Teas, launching December 19.
- Mini Hello Kitty Charms: Limited availability via app redemption bundled with Chagee vouchers.
Experience the Festive Pop-Up in Singapore
For fans in Singapore, Chagee is hosting a dedicated Chagee Loves Hello Kitty Pop-Up event at Orchard Road, located outside Mandarin Gallery. Running from December 13 to December 22, the event offers an immersive experience for attendees.
Visitors can participate in a festive stamp rally, which, when completed, awards additional limited-edition Hello Kitty prizes. The pop-up features several engaging stations, including a Cocoa Oolong Festivi-tea Bar, a DIY Christmas ornament station, and various holiday-themed photo opportunities. Specific updates and schedule details for the Singapore event are being shared on Chagee’s official local Instagram account (@chagee.sg).
This partnership strategically leverages the massive appeal of Hello Kitty across Southeast Asia, offering fans a unique, sophisticated take on the character just in time for the holiday season. By linking merchandise acquisition to the specialty beverage, Chagee ensures high visibility and consumer engagement for its seasonal offering, turning a simple tea purchase into a collectible experience.