As the holiday season approaches, CDL Malls across Singapore are transforming into themed destinations of joy, led by the popular animated heroes of PAW Patrol. Running now through December 28, the retail properties offer a mix of family entertainment, exclusive collectibles, and unique shopping rewards designed to amplify the festive spirit for both children and adults.
The festive promotion, spearheaded by City Square Mall, Quayside Isle @ Sentosa Cove, and Republic Plaza, incorporates character meet-and-greets, themed experiential zones, and tiered spending incentives. These events aim to create engaging, memorable shopping experiences during the busy holiday period, extending the campaign’s reach into early 2026 with Chinese New Year tie-ins.
City Square Mall: Home Base for Holiday Adventure
The epicenter of the festivities is City Square Mall, which has been temporarily rebranded as a vibrant PAW Patrol playground. Families visiting the mall can participate in a festive quest utilizing themed photo spots and stamping stations. A core attraction is the collection of exclusive collectible cards, featuring six regular designs and one highly sought-after secret edition.
Children are offered the chance to interact directly with their animated heroes during the “‘Ready for Christmas’ interactive experience,” which includes dance sessions and dedicated meet-and-greet slots with the beloved pup crew. Shoppers looking to complete their holiday errands can further enhance their experience by redeeming limited-edition PAW Patrol Christmas wrappers and lunch bags upon qualifying purchases, seamlessly blending utility with thematic fun.
Waterside Wonder at Quayside Isle @ Sentosa Cove
Switching to a more relaxed, scenic environment, Quayside Isle @ Sentosa Cove delivers a refined holiday escape. Set against the backdrop of twinkling marina lights, this location offers seasonal dining and shopping, catering to those seeking a picturesque setting.
Visitors to the Sentosa Cove location will find another opportunity to meet key characters Chase and Skye, a highlight offering a second chance for enthusiasts to secure the rare secret edition collectible card. Minimum spending thresholds at this location reward shoppers with PAW Patrol Christmas utilities, lunch bags, and CDL E-Vouchers, blending waterside charm with valuable festive rewards.
Urban Treats at Republic Plaza and Palais Renaissance
In the Central Business District (CBD), Republic Plaza caters largely to the professional crowd and urban shoppers. The mall focuses on accessible seasonal dining and high-end gifting options. Office workers can conveniently pick up holiday treats from popular vendors like Bacha Coffee, Janice Wong, and TWG Tea. These purchases are incentivized with CDL E-Vouchers and the PAW Patrol-themed merchandise.
For a luxury festive experience, Palais Renaissance maintains a more exclusive, tranquil atmosphere. This location prioritizes high-end shopping and sophisticated dining, eschewing the large-scale themed entertainment for subdued elegance. Shoppers at Palais Renaissance are rewarded with CDL E-Vouchers, encouraging self-gifting and supporting the stylish boutique environment.
The holiday cheer continues post-Christmas, with the PAW Patrol theme extending into the new year. Starting January 23, 2026, City Square Mall and Republic Plaza will offer themed red packets in anticipation of the Chinese New Year celebrations, ensuring the popular characters remain relevant well into the next festive cycle.
This curated campaign demonstrates CDL Malls’ strategic effort to utilize popular intellectual property to drive engagement, manage traffic flow across diverse locations, and enhance the overall customer experience during the critical year-end retail period. Shoppers are encouraged to visit the distinct locations to maximize collectible opportunities and explore the full range of seasonal offerings.