The countdown to the 2026 FIFA World Cup isn’t just for humans anymore. Sportswear giant Adidas is rolling out its inaugural pet collection in Singapore, giving four-legged fans a chance to rep their favourite national teams alongside their owners. The line debuts May 15 at FurKids Fiesta, a two-weekend pet extravaganza at CQ @ Clarke Quay, before hitting select stores and the brand’s website on May 24.
What’s in the Collection?
At the heart of the launch are miniature football jerseys inspired by Japan and Argentina – two nations with passionate fanbases and proud football histories. Each pint-sized jersey retails for $49, but the collection extends well beyond match-day cosplay. Pet owners can also pick up sporty Cali Tees in vibrant colourways, premium leather collars with Adidas’ signature three-stripe branding, bandanas, and even stylish pet carriers for companions who refuse to travel in economy. For those who love twin looks, matching human apparel is available in sizes suited for small, medium and large breeds.
More Than a Retail Drop: FurKids Fiesta Goes Deeper
FurKids Fiesta isn’t just a pop-up shop. Organisers are weaving in a strong message of responsible pet ownership and support for rescue communities, championing the #AdoptNotShop movement. The event’s standout moment is the Adidas Rescue Dogs Runway Show, choreographed by celebrated Singaporean fashion figure Daniel Boey. Rescue dogs will take centre stage in a heartstring-tugging showcase designed to spotlight adoptable animals and the joy of giving them a second chance.
Event Details: Where and When
- Dates: May 15–17 and May 22–23, 2026
- Location: CQ @ Clarke Quay, Singapore
- Activities: Pet jerseys and accessories for sale, photo ops, rescue dog runway show, and adoption awareness initiatives
The festival runs across two consecutive weekends, making it one of the largest pet-oriented events in Singapore this year.
Can’t Make It? You’re Still Covered
If you can’t swing by Clarke Quay, don’t worry. Starting May 24, the full Adidas pet collection will be available at selected Adidas stores in Singapore, as well as through the brand’s official website and mobile app. That means your resident MVP can still strut in style, whether at a watch party or just on the daily walk.
Broader Impact: Fashion That Plays for the Team
Adidas’ move into pet apparel reflects a growing trend: owners increasingly see their pets as part of the family – and that includes sharing in major cultural moments. With the 2026 World Cup set to ignite global excitement, this collection taps into both the love of football and the bond between humans and their animals. It also sends a subtle but important signal: that commercial energy can be channelled toward rescue advocacy, giving brands a chance to support causes beyond the bottom line.
For pet owners and football fans alike, this launch offers a fresh way to celebrate – one tiny jersey at a time.
Follow Adidas Singapore on Instagram for updates and behind-the-scenes content from the event.