The Chinese collectibles giant behind the global blind-box obsession is doubling down on immersive retail. Pop Mart will open a sprawling two-storey flagship at Weave in Resorts World Sentosa, and inside it will feature the brand’s first Singapore outpost of Pop Bakery—a concept that transforms beloved character figurines into edible, collectible treats. While an official launch date remains unannounced, the storefront is already impossible to miss, signalling that the countdown has begun.
What is Pop Mart?
For the uninitiated, Pop Mart is a Beijing-based company that built a cult following around mystery-box designer toys. Each sealed box contains a surprise figurine from a themed collection—characters such as Labubu, Molly, Dimoo and Skullpanda—with the occasional rare “secret” edition hiding inside. The unpredictability has turned blind boxes into a global phenomenon, with fans trading, collecting and hunting for their favourites.
The Pop Bakery concept
This isn’t Pop Mart’s first foray into food. In China, the company has already rolled out Pop Bakery pop-ups and permanent locations where fans can buy character-themed desserts, collectible packaging and exclusive merchandise. The Singapore iteration, however, remains shrouded in mystery. Based on its predecessors across the border, a few likely features have emerged.
What to expect at the Singapore outpost
- Whimsical pastries and sweets: Instead of standard bakery fare, expect treats shaped like Pop Mart’s signature characters. Past editions in China have included Dimoo-shaped cookies, Molly chocolates and other whimsical confections.
- Collectible packaging: Much like the toys themselves, the boxes and wrappers are designed to be kept. The bakery experience mirrors the brand’s core philosophy: the packaging is part of the product.
- Instagrammable installations: The two-storey flagship won’t stop at food. Expect oversized character displays, playful photo corners and Labubu, Skullpanda and Dimoo popping up throughout the space, creating an environment that blurs the line between retail, dining and gallery.
A new chapter for Pop Mart in Singapore
The Resorts World Sentosa location marks a significant step for Pop Mart’s expansion beyond toys and into lifestyle experiences. Singapore has proven a receptive market for the blind-box craze, and the addition of a dedicated bakery suggests the brand sees the city-state as a testing ground for its experiential retail model.
For now, fans can follow Pop Mart Singapore on Instagram for updates on the official opening. With the flagship already visually complete, it’s a safe bet that the bakery launch is imminent—and that the line will form quickly.
Broader implications
Pop Bakery isn’t just about selling cookies; it’s about extending the collectible ecosystem into everyday consumption. By turning pastries into limited-edition items, Pop Mart creates a new touchpoint for its characters, encouraging repeat visits and deepening fan loyalty. For Resorts World Sentosa, the addition reinforces its push toward high-traffic, experience-driven retail tenants.
As the blind-box industry matures, expect more brands to follow Pop Mart’s lead—blurring the line between toy, food and art, and proving that the desire for surprise doesn’t end at the checkout counter.