A new experiential retail concept called L^ife has opened at *Scape, Singapore’s iconic youth lifestyle destination, giving emerging local brands a dedicated space to test products, connect with shoppers, and build their presence in a real-world setting. Launched by local startup growth accelerator Innovate 360, the two-storey platform occupies the heart of *Scape in Somerset and aims to bridge the gap between online experimentation and physical retail. The space is now open to the public, featuring a rotating roster of pop-ups, workshops, and community events.
A Launchpad for Singapore’s New Wave of Retailers
Level one of L^ife houses 16 local retailers spanning fashion, beauty, wellness, lifestyle, and food & beverage. The carefully curated mix includes names like Nestbloom, a nature-inspired home and lifestyle brand; saint àvia, a contemporary beauty and self-care label; and Koyoyu Studio, which offers minimalist, craft-driven lifestyle pieces. Also on this floor: Astra Coffee, operating as both a pop-up café and workshop space, and Dollop Photo Booth, an immersive, car-themed photo installation designed for interactive selfies and branded content.
The layout encourages visitors to browse, sample, and engage directly with founders—something online shopping can’t replicate. For many of these businesses, L^ife represents their first physical retail footprint.
Upstairs: Creator Culture and Live Commerce
Level two shifts focus to the digital creator economy. Here, visitors will find creator-led experiential concepts such as Choom, Dance Machine, and Art/st Records, alongside Stellight Media, a next-generation livestreaming and creator media agency. The floor is designed for livestreamers, musicians, and anyone interested in live commerce, content production, and entertainment. It’s a deliberate nod to the growing overlap between retail and digital influence.
Monthly Pop-Ups Keep Things Fresh
Beyond its permanent tenants, L^ife dedicates a rotating monthly pop-up space where brands can trial new concepts in a live retail environment. This month’s showcase features Gorilla Gear, a whey and collagen protein powder brand, paired with a lifestyle pop-up. The rotation model allows emerging companies to test customer demand without committing to a long-term lease—a critical advantage for startups.
More Than Just Shopping
The space also hosts a regular calendar of community programming, including wellness sessions, run clubs, business networking socials, workshops, and brand activations. These events aim to turn L^ife into a neighbourhood hub, not just a retail strip. Think yoga mornings, product-launch parties, and skill-sharing meetups—all free or low-cost to participants.
Why This Matters
For Singapore’s startup ecosystem, physical retail remains a high-risk, high-reward channel. Rents, manpower, and inventory costs can crush fledgling brands before they find their footing. By offering a subsidized, low-commitment retail environment, Innovate 360 and *Scape are lowering the barrier to entry. The initiative also aligns with broader government efforts to support local entrepreneurship and diversify Singapore’s retail landscape beyond international chains and malls.
What’s Next
L^ife is now open at *Scape (Somerset). The monthly pop-up lineup will change regularly, and the community calendar is updated on *Scape’s website. For shoppers, it’s a chance to discover the next big local brand before it hits mainstream shelves. For founders, it’s a sandbox to refine their product, pricing, and in-person pitch.
*Find more details at *Scape’s official page. For more Singapore happenings, check out our guides to free World Cup screenings and the Lego flower takeover at Jewel Changi Airport.*