The adage “never meet your idols” doesn’t apply to Sanrio’s beloved characters. Universal Studios Singapore (USS) has launched Superstar Boutique and Superstar Café, a fully immersive Sanrio-themed retail and dining experience where guests can shop for exclusive merchandise, enjoy character-inspired food, and meet Hello Kitty, Pompompurin, and more.
The new destination, located within the park on Resorts World Sentosa, transforms what was once a modest Hello Kitty studio into a full-scale, integrated universe. Visitors can now browse dedicated merchandise sections for My Melody, Kuromi, and Pompompurin, attend scheduled meet-and-greet sessions, and dine on character-themed treats—all under one roof.
What to expect at Superstar Boutique
The boutique is a collector’s paradise, stocking a wide range of accessories and apparel. Shoppers will find plush toys, keychains, hair accessories, T-shirts for adults and kids, and striped jerseys emblazoned with “74”—a nod to Hello Kitty’s birth year. Cushions, pencil cases, headbands, bags, and other small character-themed knick-knacks round out the assortment.
Novelty items include E.T. costumes and themed plush keychains featuring characters like Tiny Chum. Each Sanrio personality has its own dedicated section: My Melody, Kuromi, and Pompompurin all boast exclusive merchandise lines.
Beyond shopping, the boutique hosts regular meet-and-greet sessions. Characters make choreographed entrances set to music, followed by photo opportunities—a chance for fans to pose alongside their favorites in a vibrant, themed setting.
Superstar Café brings character-driven dining
Across the space, the Superstar Café serves a menu fully designed around Sanrio personalities. Swiss rolls come in flavor combinations tied to specific characters: Hello Kitty’s strawberry layering, Kuromi’s black sesame and vanilla, and My Melody’s rose-lychee pairing.
The café also offers bombolone (Italian filled doughnuts) in mango, apple cinnamon, and blueberry varieties. Drink options range from lemon fizz and green apple freeze to character-branded lattes served in themed cups. Every item is presented with Sanrio flair, making the café a photogenic stop for fans and foodies alike.
From a studio to a full-Sanrio destination
This expansion builds on USS’s Hello Kitty studio, which first opened in 2017. What was initially a themed corner has grown into a comprehensive retail and dining experience that integrates merchandise, food, and character interactions. The result is a single, cohesive Sanrio-themed destination within the park—a move that reflects growing global demand for immersive, branded experiences.
Universal Studios Singapore joins other theme parks worldwide in leveraging beloved intellectual properties to create multi-sensory attractions. By combining shopping, dining, and character meet-and-greets, USS offers a complete day-out addition for families, collectors, and anyone nostalgic for the Sanrio universe.
Planning your visit
Guests can visit Superstar Boutique and Superstar Café as part of a standard USS admission ticket. For more details—including operating hours, character schedules, and menu pricing—check the official Resorts World Sentosa website.
Broader implications: As theme parks increasingly pivot toward character-driven, all-in-one experiences, the Sanrio expansion signals a trend: fans no longer just want a ride or a photo; they want to live inside the world of their favorite characters, even if only for an afternoon. For Universal Studios Singapore, this investment strengthens its appeal as a family-friendly destination in a competitive regional market.