Singapore’s renowned Jumbo Group, the culinary force perpetually associated with iconic chili crab and black pepper crab, is redefining the local dining landscape with its audacious new concept: Jumboree. This expansive, 17,997-square-foot food hall, situated in the bustling Tai Seng district, unites over ten of the Group’s most popular F\&B brands under a single, fully air-conditioned roof, promising a centralized destination for diverse Asian comfort food and entertainment.
Jumbo’s Culinary Empire Under One Roof
Jumboree’s anchor tenant is the highly anticipated Jumbo 1987, a seafood dai pai dong concept. This space pays homage to the vibrant, open-air food stalls of Hong Kong, offering Jumbo Group’s signature seafood dishes at attractive nett prices, eliminating the guesswork of service charges and taxes. Pair these classics with draft beer, available for approximately $16 per pint, establishing a lively, communal atmosphere reminiscent of traditional street dining, but upgraded for Singapore’s professional dining standards.
Beyond the crustacean delights, Jumboree strategically curates a multi-brand experience drawing from the Jumbo Group’s diverse portfolio and esteemed partnerships. Among the highlights is Kok Kee Wonton Noodles, a long-standing favorite celebrated for its springy texture and plump pork wontons generously coated in a proprietary sauce. Diners can also indulge in the celebrated, peppery pork bone soup from Ng Ah Sio Bak Kut Teh, widely considered a benchmark for the dish locally.
The food hall expertly incorporates international flavors familiar to the Singapore palate. The lineup features rich, comforting dishes from the popular Hong Kong cha chaan teng chain Tsui Wah, including their famous condensed-milk buns. For those craving high-end rice dishes, Chao Ting Teochew Pao Fan, a firm favorite among the central business district’s office crowd, offers luxurious seafood pao fan (submerged rice).
Beyond Dining: A Hub for Evening Entertainment
Jumboree is designed to be more than just a quick meal stop; it is positioned as a late-night entertainment venue, integrating live music to elevate the dining experience.
The venue schedules live band performances from Monday through Saturday across three distinct evening slots:
- 8:00 PM to 8:45 PM
- 9:15 PM to 10:15 PM
- 10:45 PM to 11:30 PM
This strategic programming ensures a dynamic atmosphere, catering to patrons looking for dinner paired with live entertainment well into the night.
The advent of Jumboree signifies a strategic expansion by the Jumbo Group, moving beyond individual restaurant locations to dominate the large-format, experiential food hall segment. By consolidating established brands and ensuring climate-controlled comfort, the group is capitalizing on high-density commercial areas like Tai Seng to deliver efficiency and variety to Singapore’s discerning dining market. Visitors seeking more details on operating hours and specific brand listings are advised to check the official Jumboree webpage.