South Korea’s undeniable appeal to Singaporean travelers is set to reach new heights with the return of the Korea Travel Fair 2026. Organized by the Korea Tourism Organisation (KTO), this extensive three-day showcase promises an immersive exploration of K-culture, travel deals, celebrity appearances, and hands-on activities, transforming Plaza Singapura into a dynamic hub of Korean inspiration from March 6 to 8, 2026. The fair aims to simplify the complexities of international trip planning while offering exclusive promotions unavailable elsewhere.
Discovering Beyond Seoul: Regional Destinations and Exclusive Deals
While South Korea remains a perennial favorite, the 2026 fair is designed to highlight new perspectives and less-traveled destinations. Visitors can engage directly with more than 20 exhibitors, including key Regional Tourism Organisations (RTOs) such as Jeju, Busan, and Gangwon, providing specialized insights into regional experiences often overlooked by mainstream itineraries.
A major draw for serious planners are the significant travel promotions. Over ten leading travel agencies, including ASA Holidays, Chan Brothers Travel, and CTC Travel, will be on-site offering event-only package discounts. Bookings made during the fair will also qualify for complimentary gift redemptions.
Star Power and Stage Launches
The highlight of the fair is scheduled for March 7, featuring a special appearance by acclaimed South Korean actor Ji Chang-wook. The star’s presence coincides with the debut announcement of Dream High, the popular K-drama, which has been reimagined as a stage musical. The production features a stellar cast including Luna, Kim Dong-hyun, Kang Seung-sik, and Lim Se-jun. Later, Ji Chang-wook is set to headline a Celebrity Travel Talk, sharing his personal favorite travel spots, regional must-eat dishes, and unique tales from the road. This interaction provides fans with actionable, celebrity-vetted travel recommendations.
A Culinary and Wellness Journey
Food and beauty, two cornerstones of K-culture, play a central role in the programming. Attendees are encouraged to start their visit by matching their travel personality to specific Korean regions and their signature cuisine through the Colours of Korea: K-Travel Energy Finder. This interactive activity yields a personalized result slip and a K-food voucher redeemable at Seorae.
Culinary enthusiasts should mark March 8 for the Celebrity Chef Showcase, featuring well-known chefs Jung Ji-sun and Jung Ho-young, famous for appearances on shows such as Chef & My Fridge and Culinary Class Wars.
The K-Beauty section offers comprehensive experiences, including skincare consultations provided by Innisfree, interactive setups by Beauty Play, and live stage demonstrations focusing on skincare and makeup techniques hosted by Beauty Play and the renowned Jungsaemmool brand.
Interactive Workshops and Prizes
For those who prefer a hands-on approach, the fair offers several engaging workshops:
- March 6: Shoe Charm Making Workshop by My Choi.
- March 7: Paper Flower Making Workshop by Flofi.
To enhance visitor engagement, the Boarding Pass Challenge encourages attendees to complete five interactive touchpoints across the venue, earning a guaranteed gift upon completion. Furthermore, daily lucky draws offer high-value prizes, including quality luggage and round-trip air tickets for two to South Korea.
Entry to the Korea Travel Fair 2026 is fully free, making it an accessible resource for anyone interested in planning a trip, exploring K-culture trends, or simply seeking entertainment. Visitors can find further details on the official fair website. With its blend of cultural immersion, practical travel planning resources, and celebrity entertainment, the fair is poised to further cement South Korea’s status as a premier destination for Singaporean travelers.