Singapore Malls Launch Paw Patrol Festive Campaigns through December

Major retail centers across Singapore, managed by CDL Malls, are transforming into interactive PAW Patrol themed destinations this holiday season, offering families unique entertainment, exclusive collectibles, and specialized shopping incentives now through Dec. 28. The initiative aims to enhance the festive shopping experience by integrating popular children’s entertainment with retail promotions across varied locations, from heartland malls to the Central Business District (CBD) and Sentosa Cove.

City Square Mall Becomes Paw Patrol Adventure Zone

The City Square Mall, a key participant in the promotion, has rebranded itself as a comprehensive PAW Patrol playground. Activities available for young visitors include themed photo installations and stamping stations designed to guide children on a “festive quest” throughout the mall. A central draw is the release of exclusive collectible cards, featuring six standard designs and one highly sought-after secret edition.

Families can actively engage with characters Chase and Skye during the “Ready for Christmas” interactive experience, featuring meet-and-greet sessions. Customers completing their festive shopping can redeem exclusive PAW Patrol themed Christmas wrappers and lunch bags, offering a tangible takeaway from the event.

Waterside Celebrations at Sentosa Cove

The festive atmosphere takes a scenic turn at Quayside Isle @ Sentosa Cove. The marina location is hosting its own vibrant celebrations, characterized by twinkling lights reflecting off the water and special seasonal dining options. This location is one of the exclusive spots where visitors have an opportunity to acquire the secret edition collectible card. Retail incentives here include CDL E-Vouchers, along with the PAW Patrol wrappers and lunch bags, obtainable with qualifying purchases. The venue provides a refined, resort-like setting for holiday outings, establishing it as a mini-escape within the city.

CBD and Luxury Retail Join the Fun

The festive cheer extends to the professional crowds in the CBD at Republic Plaza. While catering to the working demographic, the mall offers seasonal grab-and-go treats and festive gifting options from renowned establishments such as Bacha Coffee, Janice Wong, and TWG Tea. Office workers and shoppers can receive CDL E-Vouchers and PAW Patrol lunch bags with minimum spending, effectively translating everyday purchases into seasonal rewards.

For shoppers seeking a more exclusive and upscale experience, Palais Renaissance presents an elegant alternative. The mall focuses on a polished festive atmosphere with luxury boutiques and fine dining. The incentive structure here rewards shoppers primarily with CDL E-Vouchers, aligning with its sophisticated retail profile.

Extending the Holiday Spirit

The engagement with the popular children’s franchise is poised to extend into the next major holiday. CDL Malls confirms that the partnership will continue into the Lunar New Year, with special PAW Patrol themed red packets available at City Square Mall and Republic Plaza starting Jan. 23, 2026. This cross-seasonal strategy highlights an effort to maintain customer engagement well beyond the immediate Christmas period.

These integrated, themed activations serve to differentiate the mall experience during the crucial holiday shopping season. By providing interactive entertainment paired with layered spending rewards across various retail environments, CDL Malls aims to solidify its status as a premier destination for both family fun and festive shopping across Singapore. Information on the full schedule and participation details is available on the CDL Malls promotional channels.