The Standard, Singapore, distinguished itself at the 2025 Society of Interior Designers Singapore (SIDS) awards, capturing Gold and Silver honors for its unconventional, mood-altering aesthetic developed by the local firm Ministry of Design, underscoring the critical role impactful visual environments play in upscale hospitality offerings.
In the competitive landscape of the Orchard area, where hotel design often adheres to conventional luxury, The Standard, Singapore, recently made a significant impact by receiving two prestigious accolades at the ninth annual SIDS awards ceremony on November 24, 2025. These awards acknowledge its visually stimulating interiors, which industry experts increasingly recognize as essential components of the guest experience, capable of influencing mood and energy levels. The boutique establishment, known for its distinct Hollywood lineage and prominent art installations, demonstrated that striking design resonates deeply with both patrons and peers.
Artful Spaces Redefine Hotel Communal Areas
The design concept, masterminded by the Singapore-based Ministry of Design (MOD), presents a deliberately eclectic departure from Singapore’s typical luxury hotel aesthetic. This unique approach secured the hotel a Gold Award, classified under the Luminaries category for “Best in Hospitality Design – Hotel Communal Spaces.” This specific honor recognizes the innovative design of the lobby lounge, which incorporates Café Standard and the hotel bar.
A key feature noted by the SIDS jury was the area’s whimsical and detailed execution. Highlights include a transparent check-in counter housing a detailed terrarium, complemented by a playful array of animal sculptures and a sophisticated collection of art books, creating a social space that feels both casual and conceptually rich.
Tropical Elegance Honored in Food and Beverage
Beyond the lobby, the hotel’s in-house dining venue, Kaya at The Standard, was also recognized, earning a Silver Award in the “Best in F&B Design – Restaurants” category. This Izakaya-inspired restaurant and bar transports diners with an elegant, tropical aesthetic. The space features lush botanical wallpaper, sophisticated hanging greenery, and an overall ambiance of refined exoticism. Further enhancing the user experience is an adjoining outdoor patio, offering a tranquil, greenery-filled setting for casual relaxation and drinks.
The awards solidify MOD’s reputation for crafting high-profile, distinctive interiors across the region. The firm’s portfolio includes other acclaimed properties such as Macalister Mansion in Penang, W Retreat Phuket, and VUE Hotel Houhai in Beijing, showcasing a consistent ability to push creative boundaries within hospitality design.
Significance and Industry Impact
Notably, The Standard, Singapore, was the sole hotel from Singapore to receive recognition at the 2025 SIDS awards, highlighting the exceptional nature of its design execution amidst strong regional competition. The hotel’s double win reinforces a growing trend within the lifestyle and hospitality sectors: high-impact, unconventional interior design is now a critical differentiator, earning consumer loyalty and industry praise.
For design-focused travelers and industry professionals, The Standard, Singapore, serves as a compelling case study illustrating how meticulous, bold design decisions can significantly elevate a property’s profile and perceived value. By prioritizing an integrated and vibrant artistic vision, the hotel not only provides services and amenities but delivers a memorable, sensory experience.