This October, Chivas Regal expands its ongoing partnership with Scuderia Ferrari HP and Formula 1 driver Charles Leclerc to Singapore, offering fans a month of race-day experiences beyond the circuit. With viewing parties, signature cocktails, claw machine prizes, and a 62-story afterparty, the program invites enthusiasts to immerse themselves in Grand Prix excitement without a paddock pass.
Grand Prix Viewing Parties for Fans
The action begins on October 4 with a screening of the Bahrain Grand Prix at Georges @ The Waterfront from 2pm. On October 11, the Singapore Grand Prix viewing party takes over ARFC Woodleigh at 7pm, organized with local motorsport community Singa.Pole. RSVP is required via Singa.Pole’s Instagram. At both events, attendees can order Chivas Regal 18 bottle packages or race-day serves like the Chivas 18 Highball. Qualifying orders also provide a chance to win Scuderia Ferrari HP clothing and accessories.
Sky-High Afterparty with NERVO
After the checkered flag, the celebration ascends to HighHouse, perched 62 floors above Singapore. Starting at 10:30pm on October 11, “Rise Above The Race” features golden details, an illuminated DJ booth, and a headline set by Australian duo NERVO at midnight. Tickets are $40 during presale or $50 at the door, with each admission including a complimentary cocktail co-created with Charles Leclerc.
Claw Machine for Limited-Edition Prizes
For a shot at exclusive merchandise, participants can try the Chivas Regal claw machine. A purchase of selected spirits earns a token to play for prizes such as sticker packs, luggage tags, keychains, Scuderia Ferrari HP gear, and FairPrice vouchers. The machine will be available at:
- FairPrice Clarke Quay: October 1-3 and 8-11, 5:30pm-9:30pm
- Georges @ The Waterfront: October 9, 6pm-10pm
- Milli: October 10, 10pm-2am
Eligible bottles include Chivas Regal 18, The Glenlivet 15 Year Old, and Monkey 47 Schwarzwald Dry Gin.
Online Shopping for Exclusive Bundles
For home shoppers, Pernod Ricard Singapore’s official Shopee store offers exclusive Chivas Regal bundles and sure-win lucky draws, with prizes including travel and dining vouchers. Promotional terms apply.
A Toast to Responsible Enjoyment
Chivas Regal encourages responsible drinking, reminding attendees to never drink and drive.
These events illustrate how brands are redefining fan engagement in F1, blending luxury spirits with motorsport culture. By offering accessible ways to celebrate the races—whether on the ground or high above the city—Chivas Regal creates memorable experiences that bring the Grand Prix spirit to life for everyone.