Seven-time Formula 1 World Champion Lewis Hamilton is expanding his off-track empire this October, bringing his fashion label +44 and non-alcoholic agave spirit Almave to Marina Bay Sands for their Southeast Asian debut — timed perfectly for the Singapore Grand Prix race season.
From limited-edition streetwear to zero-proof cocktails, the activation gives fans and visitors multiple ways to engage with Hamilton’s creative ventures while in town. Here’s what to know.
+44 Pop-Up: Streetwear Meets Local Art
From October 5 to 11, Hamilton’s fashion-and-culture brand +44 will land at The Shoppes at Marina Bay Sands, located opposite Yardbird Southern Table and Bar. It marks the label’s first Southeast Asian pop-up, featuring the exclusive Plus44 Marina Spaceport collection.
The Singapore-only capsule is a collaboration with local contemporary artist Jahan Loh, whose signature Spaceman artwork receives a racing-inspired reinterpretation. Shoppers can expect hoodies, T-shirts, shorts, jerseys, a celestial camo tracksuit, and accessories — giving race-week wardrobes a distinct, otherworldly edge.
No registration is required to enter, but a managed queue and maximum occupancy limit will be in place. If you have your eye on a specific piece, arrive early to beat the crowd.
Almave: Alcohol-Free Agave Spirit Debuts
Alongside the clothing pop-up, Hamilton’s non-alcoholic blue agave spirit Almave makes its regional debut. Co-created with Mexican master distiller Iván Saldaña, Almave is produced in Mexico using real agave and traditional copper-still distillation. The range includes Blanco, Ámbar, and Humo.
Almave will be available exclusively at select Marina Bay Sands venues until September 2027 as part of the resort’s Zero Edit programme, which focuses on elevated alcohol-free drinking.
The Lewis Cocktail and Almave Circuit
During race week, keep an eye out for The Lewis, a zero-proof cocktail co-created by Hamilton himself. It will be served from October 8 to 15 at restaurants and bars including:
- Bread Street Kitchen
- LAVO
- Mott 32
- WAKUDA Singapore
- Yardbird Southern Table and Bar
Hotel guests can also enjoy The Lewis through in-room dining.
Additionally, the Almave Circuit will feature a selection of Almave cocktails at LAVO, Mott 32, Spago, WAKUDA Singapore, Yardbird Southern Table and Bar, and Paiza Sky Residence from October 8 to 15. For those who want to bring the experience home, bottles of Almave will be available at The Gift Shop at Hotel Tower 2 during the same period.
A New Way to Experience Race Season
Whether you’re after limited-edition fashion, local art, or a sophisticated zero-proof drink, Hamilton’s Singapore takeover adds a fresh dimension to the F1 weekend. With a blend of global style and local collaboration, the activation positions Marina Bay Sands as a key destination for fans looking to explore beyond the racetrack.
For more details and full event information, visit Marina Bay Sands’ official website.
Related reads on Timeout Singapore:
- The official F1 Exhibition in Singapore: where, how to get tickets, and highlights
- Oscar Piastri and Zak Brown to headline McLaren Racing Live in Singapore this October
- The Killers and Lana Del Rey complete the Singapore GP 2026 entertainment lineup