What happens when an automotive giant opens a space that barely mentions vehicles? Plenty, as it turns out. Mercedes-Benz Studio Singapore, the brand’s first Southeast Asian outpost, recently debuted at Gardens by the Bay’s Bayfront Pavilion—and a full day spent there revealed a cultural hub that transcends car culture. From probiotic cocktails and sunrise runs to sunlit art workshops, the Studio proves that brand experiences can thrive without revving engines.
The Studio joins a global network of Mercedes-Benz destinations in Los Angeles, Copenhagen, Shanghai, Seoul, and Tokyo. But this Singapore iteration stands out for its deliberate blend of automotive heritage with creativity, lifestyle, and community. The venue is divided into three interconnected zones: Canvas, Commune, and Courtyard. Each offers a distinct entry point, whether you’re a design enthusiast, a fitness fanatic, or simply in need of a caffeine fix.
Commune: Where Coffee Meets Collabs
Enter through Commune, the social heartbeat of the space. A café curated with local partner Mad Roaster serves specialty brews, while rotating pop-ups showcase limited-edition merchandise and the brand’s latest innovations. Early risers can join Adidas Running Singapore’s run club sessions—a nod to the Studio’s wellness focus. The space also hosts ongoing collaborations with local artists and designers, keeping the energy fresh and unpredictable.
Canvas: Art as Atmosphere
Adjacent to Commune, Canvas houses Liquid Studio Singapore, a digital artwork commissioned from local studio Metamo Industries. The piece provides an ever-shifting backdrop for rotating Mercedes-Benz models, blending technology and design. It’s less a showroom and more an immersive gallery—one where the cars feel like part of the art, not the main attraction.
Community Weekend: A Taste of What’s Possible
During the opening Community Weekend on August 29 and 30, the Studio came alive with programming that could easily fill a long, car-free day. Visitors kicked off with drinks from Ferm, a local fermentation lab offering Studio-exclusive concoctions like the Roselle Raspberry—a bandung-inspired blend topped with condensed milk probiotic foam—and the Yuan Yang, a modern twist on coffee-and-tea.
Many laced up for a 16-week marathon training run with Adidas Running Singapore, then revived with compression boots and massage guns at Tundra’s Recovery Zone. Later, Studio Wilt led a Lumen Print Workshop where sunlight became the artistic medium, followed by a live silkscreen session with Tell Your Children and Konstrukt Labs. Out in the Courtyard, DJ sets from Wild Pearl kept the vibe going until sundown.
No Set Itinerary Required
What makes Mercedes-Benz Studio Singapore compelling is its refusal to dictate a single experience. Guests can wander in for a collaboration with local artists, grab a drink, attend a workshop, browse exclusive merch, or simply connect with the community. Admission is free and no appointment is needed, though select programs may require advance registration or separate tickets.
The Bigger Picture: Brand as Ecosystem
The Studio represents a broader shift in luxury branding—away from selling products and toward fostering lifestyle ecosystems. By embedding itself in a cultural destination like Gardens by the Bay, Mercedes-Benz signals that its identity now includes art, wellness, and social connection. For visitors, that means a place where you might forget you’re inside a car company’s space at all.
Plan Your Visit
The Studio is open Wednesday and Friday from 4 p.m. to 10 p.m., and Saturday and Sunday from 8 a.m. to 8 p.m. Check the official Mercedes-Benz Studio Singapore page for upcoming workshops, run clubs, and pop-up events. Whether you’re a car enthusiast or just looking for a new weekend hangout, this space offers an unexpected—and refreshingly multivocal—day out.